"Excellence" is the new "Awesome"

"Awesome" was a word that was rarely heard in everyday life in America. It had a special meaning and its use was reserved for something that was indeed out of the ordinary. And then our kids starting using the word to describe very ordinary things and no one pays any attention when they hear the word used.

"Excellence" has become the new "Awesome" and I don't like it. Every dentist and many other businesses use the word 'excellence' to define what they do. The problem is that what they are doing is mediocre and does not even approach what true 'excellence' means.

I can tell you with a high degree of certainty that there are not a lot of 'excellent' general dentists in the Capital District or the country as a whole. Then why are dentists referring to themselves as excellent or that they 'pursue excellence'? Because they don't know!!! They are part of the group that we call the UNCONSCIOUSLY UNKNOWING or they don't know that they don't know.

So the next time you hear someone tell you that they are an excellent dentist you should think 'mediocre.' A few years ago they would have told you that they do 'awesome' dentistry.