Everyone always talks about 'doing the right thing' and yet it is so rare to actually see someone DO THE RIGHT THING. Just last week, a homeless man returned a backpack with $3,000 inside to its rightfull owner. The man has received ten times that from strangers who thanked him for DOING THE RIGHT THING.
Most successful human beings (note that I did not say 'wealthy') admire other sucessful people for doing the right thing.
Kareem Abdul Jabbar wrote the following essay for Time Magazine about his great former UCLA basketball coach John Wooden:
I played for John Wooden at UCLA, where he won more NCAA basketball championships than any other college coach in history. Doing the right thing was the only way that Coach knew how to act. For me, one story clearly illustrates that. In 1947, he was the basketball coach at Indiana State when the team was invited to the NAIA tournament in Kansas City, Mo. But there was one condition: he was told that he could not take Clarence Walker, an African American player. Coach thanked the organizers for the invitation, but he told them he had to take his whole team or he wouldn't participate. The following year, Indiana State had an even better season and received the same invitation. This time, the tourney promoter gave in. It never became widely known that Coach had confronted segregation, and he never tried to claim any credit for his principled stand: he knew it was the right thing to do, and that was enough for him.
—Kareem Abdul-Jabbar
As I have told you before, DOING THE RIGHT THING for my patient is the most important way to treat you.