"Yes Our Exams and X-Rays are Free if You Don't Have Insurance"

This is what one of the big  corporate dental office advertises on TV.

Really? Free? 

Does that mean that no employees get paid when the patient doesn't pay? Or that the rent doesn't get paid when a 'free' patient is in the chair?  Really???

Firstly, the advertisement is questionably legal. Dental insurance companies demand that patients with and without insurance be treated the same. Hmmmm

Secondly, don't you think that corporate dentistry is going to get the money back for that 'free exam and x-rays" as soon as you start treatment...And perhaps a little more than they should? (Just asking)

Thirdly, doesn't anyone remember what Ronald Reagan said, "There is no such thing as a free lunch."

Free?

How hard would YOU work if you weren't getting paid?

It is too bad that there is only ONE Brooklyn Bridge to sell because corporate dentistry is really in the business of selling Brooklyn Bridges..