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One of my patients is an interior designer with a specialty in lighting. A new restaurant wanted to open and consulted with my patient. Although they loved her ideas, they thought that it would be too expensive to hire her for their project.
Susan and I went out late Saturday evening for some wine, cheese and music at one of our favorites, One Caroline Bistro. I saw my patient there and she came over to chat and that is when she told me about the new eating establishment. Had they hired her, they would have been open last August but because they didn't see the VALUE in hiring a designer, the restaurant has still not opened. When the designer met the owners of the 'soon' to open place, they said what you might expect:
"If we had hired you, we would have opened when we planned to open."
This is NOT an unusual story...I hear it all the time. Hiring great people does not COST you money, it SAVES you money. Look how much revenue was lost by NOT hiring the interior designer.
The same thing happens in our office. Patients that come in for a consultation think that we are overcharging them and that they can have the same treatment done in another office much cheaper.
REALLY?
Many Americans have forgotten what their parents told them:
"You get what you pay for."
Like most other things that we buy, it is always about cost verses quality. In professional services, it is about Time and Talent.
Something else to think about.
