Saturday, April 3, 2010

EXCELLENCE

It is my job to care! It is my job to take care of each one of my patients in the best possible way that I can. Excellence is NOT an option in my office. Excellence is what we choose to do and how we treat our patients. What patients do not understand is that by selecting EXCELLENCE, the patient will pay more and receive better care but Excellence also has a high price for the doctor as well. Doctors that decide to dedicate themselves to EXCELLENCE will usually earn less than a mediocre, high volume doctor.

By selecting excellence, the doctor can see fewer patients and earn less income than the doctor who participates in an insurance plan and treats 3 patients at the same time. This is a prescription for mediocrity and a significant percentage of failure.

Patients also have a choice; When excellence is the choice, patient satisfaction should be high, patient care should be superb and the initial cost will be higher.

If paying less for care is the chosen option, then mediocrity will be the final outcome which means that sometimes patients will be happy with their care but often the results will be less than expected and the patient experience will be compromised.

So what do you want for yourself? The fee for excellence is higher but the PRICE of excellence is far less than for mediocrity.

Think about this.