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REALLY???????????
My raison d'etre (reason for being) is to take care of YOU and only when I do that well do I benefit myself. All the dental consulting companies tell dentists that they better take some dental courses to improve their skills but what you REALLY need is a sleazy way to generate more money AT THE EXPENSE OF THE PATIENT and that is what these companies do. Sorry but I don't buy that (not to pun it.)
I believe that only if I possess the finest dental clinical skills, have the greatest care and concern for my patient, have the highest ethical standards and be the best employer that I can be then and only then can I be a success.
I could care less about making more money because I see more patients by shortening my appointment time or double booking; I am also not interested in destroying your teeth with crowns when a direct bonded resin filling it the BEST option and cost between 1/3-1/4 less than a crown.
I do not see YOU as my personal ATM machine like some in my profession.
The email:
Is it a marketing issue? Or something else?
Marketing
works best when great leadership, strong systems and processes and healthy
cash flow support it. Every now and again a new client requests marketing,
and we very quickly identify that the issue is not in marketing, but in one
of the other three areas.
Leadership
Success:
Challenges
with leadership may make the marketing less effective. Only when we get the
whole team on the same page do we experience true marketing success. The best
professional to help with challenges in the area of leadership is a practice
coach, not to be confused with a practice management consultant.
The coach focuses on improving people while
the consultant works on improving systems.
Click here to
read the signs of leadership success.
Systems/Processes
Success:
When
systems and processes are insufficient, the effectiveness of the marketing
suffers. For example, a robust marketing strategy might attract new patients
to the practice. When a new patient calls in, the phones must work properly,
the intake process must be seamless, the billing process buttoned up, the
follow-up process dialed, etc. The best professional to help with challenges
in this area is a specialist in the given system or process; for example, one
company to handle accounting, bookkeeping, billing, payroll
and recruiting.
Click here to
read the signs of systems/processes success.
Cash
Flow Success:
Cash
flow is the fuel that propels the marketing machine. When cash flow is weak,
it seems impossible to invest regularly in marketing that will maintain
steady patient flow and strong production. When cash flow is strong and
marketing becomes a standard monthly investment, marketing efforts are
consistent and results are, too. If this is an area of challenge then a cash flow consultant can provide
accurate projections to get the practice back on track.
Click here to
read the signs of cash flow success.
Marketing
Success:
Marketing
is the oxygen to the practice, keeping it alive and well with a steady flow
of new patients and compelling branding that keeps existing patients loyal.
When marketing is weak, the practice sees erratic production month over
month. If this is an area of challenge, a reputable dental marketing agency can
offer a strategy to correct course.
Click here to
read the signs of marketing success.
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