Saturday, December 24, 2016

"Affordable Luxury Is an Oxymoron"

Who said this?

Consumer Reports in the January issue discussing cars.

Whether most folks know it or not, the word 'affordable' is a marketers word for 'cheap' or 'poor quality.

"Quality" is a word describing excellence and excellence cannot be delivered for pennies...for anything.

There are commercials on TV for 'Affordable Quality Dentistry' or 'Fidelis (medical) care."

I have told you many times that overhead in a dental practice averages between 71% and 75%. What does 'overhead' in a dental practice include?

The rent of the office at 18 Division Street
The HOA fees
Taxes
All Dental office supplies and equipment
Laboratory fees
Electricity and gas, telephone and internet
Insurance
My valuable staff (The best trained and loyal staff in the Capital District)
All the Continuing Educations costs
New Carpeting in the office
New Painting of the office

So my personal income is (to keep the numbers easy but not necessarily accurate) 30% of collections.

But wait!

Government at all levels took ONE HALF of the 30% that was left or said another way: Government took more than 50% of the income that I earned.

So is it possible to have excellence in dental care delivered inexpensively????

Not possible...Again...NOT POSSIBLE.

Overhead is too high for dentistry to be both inexpensive and be excellent.

A patient can have cheap dentistry but it will be average or less.

A patient can demand excellence and the cost will be commensurate with the quality...

Consumer Reports told you what I have said for 20 years: Affordable Luxury is an Oxymoron.

Cheap dentistry is NOT quality dentistry; And "Affordable quality dentistry" is almost a dishonest statement.