Sunday, August 8, 2010

Insurance companies and ocean cruises

What in the world do insurance companies and cruise lines have to do with each other? Both industries have used behavior modification to train you and I to act in a certain way. For example: All the workers on a cruise have trained us all to give them a tip every single time that they help us. Carry our bags...a tip, arrange a special table in the dining hall...a tip, obtain an appointment with the best hair stylist...a tip. The industry has trained us to bring lots of cash on board. If you meet some friends the week before your cruise, they will remind you to bring lots of cash for tipping.

The dental insurance industry which is what is most familiar to me has trained you, the patient, to ask, "Is this a covered procedure?" When I am a patient, I ask my doctor many questions including, "Is this the best treatment option?" Or "What are the other treatments that I can consider?" And still, "What are the side effects of the treatment that you are recommending?"

It is rare for any dental patient to ask anything but,"Does my insurance plan cover this treatment?"

Who taught you to ask that question? Who wants you to consider cost rather than what is in YOUR best interest? Your Insurance Company. Patients have been trained to protect the pockets of Insurance Company CEOs earning tens of millions of dollars rather than to protect YOUR HEALTH and YOUR BEST INTEREST.

Isn't it amazing how some industries have trained us to protect THEIR interests instead of our own?

[For the record: Ronald A. Williams, Aetna CEO earned $30,860,000 (almost $31 million) and the average dentist earned $136,000]