Thursday, May 12, 2011

One By One

Opening a new dental practice is stressful during the best of times. Opening a new dental practice, 40 miles from my old office during the worst economic times in 70 years was EXTREMELY challenging. Our practice does not sell dentistry. We do offer excellence. Excellence is not what patients expect and it is not easy to find even when you are looking. 'Convincing' patients to expect excellence is an entirely new experience for many but my good friend, Francisco Banchs and I tell each other every day...We will succeed by changing patient's minds ONE BY ONE. We fully recognize that excellence is not for everyone but there a significant number of patients who have had dental problems and tell themselves, "There has to be something better."
For those patients who are tired of having their new root canals fail or having to return to the dentist because their new filling or crown fell out...there is something different.

We will succeed by offering something different for those patients who want "something different." And our success will be slow and steady...One by one.