Thursday, August 11, 2016

It is Interesting

The business professionals in dentistry consulting tell us that the majority of new patients in a dental practice are derived by direct referrals from happy existing patients in your practice. For whatever reason, the majority of our new patients find their way to our office  from one of two ways:

Google or other search engine and from there they will visit our website.
Our extensive direct magazine advertising in HerLife or Saratoga Living.

It is very rare to learn that 'so and so' referred me to your office. Why is this? Are we not making enough of our patients happy? Do our patients not feel appreciated? Do our patients feel that their friends  aren't interested in the quality of dentistry that we provide? Or perhaps people think that I am not a "Real Dentist" and only provide cosmetically oriented dentistry...which is what my marketing in magazines implies. The majority of our patients have only their 'regular dentistry' done in our office and do not have ANY  cosmetically oriented dentistry. We ARE a 'regular dentist' despite being recognized for our cosmetic treatment.

Please consider referring your friends and family to our practice. Ultimately they will thank you.